In these days, many people are heard complaining about the fundamental of journalistic ethics. Because, the essence of journalistic ethics are violated and affected by journalists own biased, personal interest, subjective judgments and the like are the main factors of it. As a result, fairness and balance, objectivity, conflicts of interest, social responsibility etc. are highly denied by practitioners of the media. However, this book provides a solution for the following vague questions: - What are the major internal causes and challenges of journalist that lead to breach the ethics; - What are other external pressures that face journalists when they perform their activities; - Why and how journalists are being affiliated to other external organization or companies; - Can journalists accept freebies, bribe ,perks or even gifts from any organizations or companies; - What are the vested agenda of journalists in relation to their professional loyalties and the like questions have been given solutions in a detailed way. This book is aimed at academics, professional journalists; media outlets and media manager's information centers.