Despite fast growth in poultry business, farmers from developing countries suffer several problems: the major one being minimum share of profit. Lack of knowledge of the value chain is one of the major contributing factors. A study was conducted to find out the appropriate way out to enhance the share of poultry growers in the profit. Results showed unorganized marketing system and high/rapid fluctuation in price to be detrimental to producers. Credit was also found to be a constraining factor making the bargaining power weak on part of poultry producers. It is recommended that minimum market price be fixed. Besides, broiler value chain should be upgraded through technology-based processed meat production system to enter into new value chain and trap the maximum benefits. Since, many of the rural poor are dependent on farming policy-makers could find this book important for any efforts to combat poverty through modernization and commercialization of agribusiness. It may be equally important for scholars interested in value chain analysis of poultry business. Grassroots level workers and farmers may also have useful insight, through this book, on poultry farming.