The study presented in the book aims to explore the effect of various mananagement approaches and service designs on consumer experience. The research examines and measures the aspects of experience-creation both from consumer's and provider's point of view in case of guided tours. The discussion focuses on topics of how service providers apply the experience-centric management approach in their strategy and operations, and how do they desing and co-create the tourist experience. The main findings include the Conceptual Frame of Experience-centric Management, investigation of casual relations between service provision and consumer experience quality, and the Tourism Experience Involvement Scale. The study was carried out as a doctoral dissertation. Its first chapters contain theoretical considerations, which are followed by methodology, and the results of the original research.