Quality of life, like marketing, is part of everyday life. The number of marketing messages that consumers are exposed to on a daily basis may influence their quality of life. However, for tourism products to survive in this competitive environment, it is important to market their services. With this in mind, it is evident that even before a tourist visits a specific tourism product, this product has an influence on the tourist quality of life through its marketing efforts. Marketing is used to motivate consumers (tourists) to travel through the marketing mix. Motivation is defined as a state of need or condition that drives an individual toward certain types of action that are considered likely to bring about satisfaction. The goal of this research is to determine the influence of marketing practices on tourist quality of life, focusing on the case of ATKV holiday resorts.