Color Harmony Logos

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the best colors for a logo, and ultimately the identity it represents, is essential. Choosing color is not an easy process, but with a little bit of science and a touch of color advice, anyone can learn to make the right decisions. «Color Harmony: Logos» opens with a discussion on how to choose color for logos, then follows with 26 chapters based on common identity attributes, such as energetic, earthy, sultry, dependable, and so on. Each chapter explores over 40 different effective color combinations. The result — more than 1, 000 logo variations illustrating how color can dynamically alter a given design. This book is an insightful demonstration of the power of color to alter the context of a message. It is an essential handbook for any designer who has ever wrestled with the complex issues of color selection.