Don't be evil

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НСт ΠΎΡ†Π΅Π½ΠΎΠΊ

НСт ΠΎΡ‚Π·Ρ‹Π²ΠΎΠ²

Аннотация

Dont be evil was enshrined as Googles corporate mantra back in its early days, when the companys cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous.

Unfortunately, its been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy, to the spreading of misinformation and hate speech, to predatory algorithms targeting the weak and vulnerable, to products that have been engineered to manipulate our desires.

How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth - while evading all semblance of regulation and taxes? In Dont Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul - and ate our lunch.

Through her skilled reporting and unparalleled access - won through nearly 30 years covering business and technology - she shows the true extent to which behemoths like Google, Facebook, Apple, Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits.

Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology
Π˜Π·Π΄Π°Ρ‚Π΅Π»ΡŒΡΡ‚Π²ΠΎ
Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†337
Π“ΠΎΠ΄, Ρ‚ΠΈΡ€Π°ΠΆ2020

НС Π² Π½Π°Π»ΠΈΡ‡ΠΈΠΈ

ΠžΡ‚Π·Ρ‹Π²Ρ‹

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Dont be evil was enshrined as Googles corporate mantra back in its early days, when the companys cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous.

Unfortunately, its been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy, to the spreading of misinformation and hate speech, to predatory algorithms targeting the weak and vulnerable, to products that have been engineered to manipulate our desires.

How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth - while evading all semblance of regulation and taxes? In Dont Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul - and ate our lunch.

Through her skilled reporting and unparalleled access - won through nearly 30 years covering business and technology - she shows the true extent to which behemoths like Google, Facebook, Apple, Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits.

Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology
Код2783173
Π˜Π·Π΄Π°Ρ‚Π΅Π»ΡŒΡΡ‚Π²ΠΎ
Кол-Π²ΠΎ страниц337
Π“ΠΎΠ΄ издания2020
ISBN978-1-98-482398-4
РаздСлНаучно-популярная Π»ΠΈΡ‚Π΅Ρ€Π°Ρ‚ΡƒΡ€Π° Π½Π° английском
Π Π°Π·ΠΌΠ΅Ρ€Ρ‹3 см Γ— 16.2 см Γ— 24.2 см
ВСс0.58 ΠΊΠ³
Π’ ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ Β«Π‘ΡƒΠΊΠ²ΠΎΠ΅Π΄Β» Π·Π°ΠΊΠΎΠ½Ρ‡ΠΈΠ»Π°ΡΡŒ ΠΊΠ½ΠΈΠ³Π° Β«Don't be evilΒ». Когда ΠΊΠ½ΠΈΠ³Π° снова поступит Π² ΠΏΡ€ΠΎΠ΄Π°ΠΆΡƒ, ΠΌΠΎΠΆΠ½ΠΎ Π±ΡƒΠ΄Π΅Ρ‚ ΡΠ΄Π΅Π»Π°Ρ‚ΡŒ Π·Π°ΠΊΠ°Π· ΠΈΠ· любого Π³ΠΎΡ€ΠΎΠ΄Π° России: ΠΎΡ‚ Π‘Π°Π½ΠΊΡ‚-ΠŸΠ΅Ρ‚Π΅Ρ€Π±ΡƒΡ€Π³Π° ΠΈ ΠœΠΎΡΠΊΠ²Ρ‹ Π΄ΠΎ Казани ΠΈ ΠšΡ€Π°ΡΠ½ΠΎΠ΄Π°Ρ€Π°. Π”ΠΎΠΆΠ΄ΠΈΡ‚Π΅ΡΡŒ, ΠΏΠΎΠΊΠ° появится надпись Β«ΠšΡƒΠΏΠΈΡ‚ΡŒΒ», Ρ‡Ρ‚ΠΎΠ±Ρ‹ ΠΏΠΎΠ»ΡƒΡ‡ΠΈΡ‚ΡŒ Β«Don't be evilΒ» Π² ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ сСти ΠΈΠ»ΠΈ Π·Π°ΠΊΠ°Π·Π°Ρ‚ΡŒ доставку. ΠœΡ‹ ΠΈ сами любим Ρ‡ΠΈΡ‚Π°Ρ‚ΡŒ, поэтому Π΄Π΅Π»Π°Π΅ΠΌ всё, Ρ‡Ρ‚ΠΎΠ±Ρ‹ Π²Ρ‹ ΠΌΠΎΠ³Π»ΠΈ ΠΊΡƒΠΏΠΈΡ‚ΡŒ ΠΏΠΎΠ½Ρ€Π°Π²ΠΈΠ²ΡˆΡƒΡŽΡΡ ΠΈΡΡ‚ΠΎΡ€ΠΈΡŽ ΠΏΠΎ приятной Ρ†Π΅Π½Π΅. НапримСр, ΠΎΡ€Π³Π°Π½ΠΈΠ·ΡƒΠ΅ΠΌ конкурсы ΠΈ ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠΌ Π°ΠΊΡ†ΠΈΠΈ. ΠžΡΡ‚Π°Π²Π°ΠΉΡ‚Π΅ΡΡŒ с Π½Π°ΠΌΠΈ, Ρ‡Ρ‚ΠΎΠ±Ρ‹ Π½Π΅ ΡƒΠΏΡƒΡΡ‚ΠΈΡ‚ΡŒ Π²Ρ‹Π³ΠΎΠ΄Ρƒ!