ΠΠ΅Ρ ΠΎΡΠ·ΡΠ²ΠΎΠ²
ΠΠ½Π½ΠΎΡΠ°ΡΠΈΡ
| ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ | |
|---|---|
| ΠΠ΅ΡΠ΅ΠΏΠ»Π΅Ρ | ΠΡΠ³ΠΊΠΈΠΉ ΠΏΠ΅ΡΠ΅ΠΏΠ»ΡΡ |
| Π‘ΡΡΠ°Π½ΠΈΡ | 279 |
| ΠΠΎΠ΄, ΡΠΈΡΠ°ΠΆ | 2015 |
ΠΠ΅ Π² Π½Π°Π»ΠΈΡΠΈΠΈ
ΠΡΠ·ΡΠ²Ρ
0ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ ΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
| ΠΠΎΠ΄ | 2641749 |
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| ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ | |
| ΠΠ²ΡΠΎΡ | |
| ΠΠ΅ΡΠ΅ΠΏΠ»Π΅Ρ | ΠΡΠ³ΠΊΠΈΠΉ ΠΏΠ΅ΡΠ΅ΠΏΠ»ΡΡ |
| ΠΠΎΠ»-Π²ΠΎ ΡΡΡΠ°Π½ΠΈΡ | 279 |
| ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ | 2015 |
| ISBN | 978-0-34-911346-3 |
| Π Π°Π·Π΄Π΅Π» | Π‘ΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½Π°Ρ ΠΏΡΠΎΠ·Π° Π½Π° Π°Π½Π³Π»ΠΈΠΉΡΠΊΠΎΠΌ |
| Π Π°Π·ΠΌΠ΅ΡΡ | 1.7 ΡΠΌ Γ 12.6 ΡΠΌ Γ 19.7 ΡΠΌ |
| ΠΠ΅Ρ | 0.23 ΠΊΠ³ |